Typography
- Material Design. (N.D.) Understanding Typography. Retrieved from https://material.io/design/typography/understanding-typography.html#type-propertiesA typeface is a collection of letters. While each letter is unique, certain shapes are shared across letters. A typeface represents shared patterns across a collection of letters.
Typefaces that are selected for their style, legibility, and readability are most effective when following the fundamental principles of typographic design. - Practical Typography. (N.D.). What is Typography. Retrieved from https://practicaltypography.com/what-is-typography.htmlTypography is the visual component of the written word.
A text is a sequence of words. A text stays the same no matter how it’s rendered. Consider the sentence “I like pizza.” I can print that text on a piece of paper, or read it aloud, or save it in a file on my laptop. It’ll be the same text, just rendered different ways—visually, audibly, digitally. - Creative Bloq Staff. (2017).Typography rules and terms every designer must know. Retrieved from https://www.creativebloq.com/typography/what-is-typography-123652Typography is, quite simply, the art and technique of arranging type. It's central to the skills of a designer and is about much more than making the words legible. Your choice of typeface and how you make it work with your layout, grid, colour scheme, design theme and so on will make the difference between a good, bad and great design.
- Vital Design. (N.D.). The Importance of Typography, Part 1: Fonts Speak Louder Than Words. Retrieved from https://vtldesign.com/brand-development/graphic-design/importance-typography-part-1-fonts-speak-louder-words/In today’s digital landscape—more than ever—people are aware of typography, design and how the world looks around them. Gary Hustwit records this in Helvetica, a documentary about how fonts affect our everyday lives. Most notably, Helvetica ushers in the larger conversation about global visual culture, detailing how and why people are progressively more mindful about the visual impact of design.
David Carson
The Power of Typography
TEDx Talks. (2016 April 19).