You could have the most beautiful graphic elements in the world, but if your composition isn’t up to scratch, all of that goes out the window.
So, it’s safe to say that composition is pretty important. So, what exactly is a composition? Well, in very simple terms, it’s the part where all the separate elements come together to form a whole. When all of your type, your images, your graphics and colors, come together to form one cohesive design.

Everyone knows to get better at any art form, you have to first understand the particular tools and procedures that form it. Design is no different from playing an instrument or even a chef making a meal. If the elements of graphic design (line, color, texture, shape) are the ingredients laid out in front of her and the principles of design (movement, rhythm, proportion, etc) are the recipe she uses to make the meal, then think of design layout and composition as the final plating.

Having the right elements for your design is only half of the journey to creating an awesome visual. Now comes the part where you put everything together to create a harmonious combination of shapes, colors and typography.
Read more at https://blog.visme.co/composition-rules-for-non-designers/#csbcisHozr3scAIy.99

Our brains are programmed to look for patterns. More often than not, we are attracted to symmetry. Designers use basic principles of design on a daily basis for visual harmony so that their work appeals to all of us. In truth, you don’t have to submerse yourself in detailed articles about the golden ration or study the Fibonacci sequence to improve your designs. You can create well balanced, appealing designs using a simple rule — the rule of thirds.

Have you ever opened a website or picked up a brochure or flyer searching for some information, only to feel like it’s going to be impossible to find what you’re looking for?