Why is business needed? ie. What are the business drivers?
What do we hope to achieve? ie. What does success look like?
Who is affected by the business and in what way?
What are the restraining forces against the business?
brief, basic information laid out in an easy-to-read format. May use informal language. (Includes most news articles)
provides additional background information and further reading. Introduces some subject-specific language.
lengthy, detailed information. Frequently uses technical/subject-specific language. (Includes most analytical articles)
The business management course is designed to develop students’ knowledge and understanding of business management theories, as well as their ability to apply a range of tools and techniques. Students learn to analyse, discuss and evaluate business activities at local, national and international levels. The course covers a range of organizations from all sectors, as well as the socio-cultural and economic contexts in which those organizations operate.
The course covers the key characteristics of business organization and environment and the business functions of human resource management, finance and accounts, marketing and operations management. Links between the topics are central to the course. Through the exploration of six underpinning concepts (change, culture, ethics, globalization, innovation and strategy), the course allows students to develop a holistic understanding of today’s complex and dynamic business environment. The conceptual learning is firmly anchored in business management theories, tools and techniques and placed in the context of real world examples and case studies.
The course encourages the appreciation of ethical concerns at both a local and global level. It aims to develop relevant and transferable skills, including the ability to: think critically; make ethically sound and well-informed decisions; appreciate the pace, nature and significance of change; think strategically; and undertake long term planning, analysis and evaluation. The course also develops subject-specific skills, such as financial analysis.
Tools for Business: Lewin
Kurt Lewin's Force Field Analysis Model (1951)
Alanis Business Academy. (2014, February 17). Episode 156: Lewin's Force Field Analysis [Video file]. Retrieved from https://www.youtube.com/watch?v=tRAKmzsYLG8