You Never Lamb Alone
Maxkil. (2017, January 14). 2017 Australia Day Lamb Ad Video Full Version. https://www.youtube.com/watch?v=yGdj1TwBU1w
Australia Day Lamb ads
DaZDaZign. ( 2016, January 17). Australia Day Lamb Ad 2015 [Video]. Youtube. https://www.youtube.com/watch?v=Pn8aBlYQGfw
TV Bunker. 2016, January 2014). Australia Day Lamb - TV Ad January 2016 [Video]. Youtube. https://www.youtube.com/watch?v=ANPymVqRrVg&t=1s
Maxkil. (2017, September 15). The Australian Lamb Ad 2017 Gods of the World eating Lamb at the dinner table [Video]. Youtube. https://www.youtube.com/watch?v=ZWvKUzyqLDA&t=1s
DaZDaZign. (2019, January 21).Australia Day Lamb Ad 2018 [Video]. Youtube. https://www.youtube.com/watch?v=PDnCotbSmrU
DaZDaZign. (2019, January 2021). Australia Day Lamb Ad 2019 [Video]. Youtube. https://www.youtube.com/watch?v=3V1IDRM4h3c
David Bernadine. (2021, January 8). Australia Day lamb ad 2020 Lambalytica [Video]. Youtube. https://www.youtube.com/watch?v=5mONBbY2kbA
m171562. (2021, January 12). Australian Lamb Make Lamb, Not Walls [Videos]. Youtube. https://www.youtube.com/watch?v=mcmv26xe-zg
Scott Dettrick. ( 2022). Lamb - The Lost Country of the Pacific. https://vimeo.com/679860492
Valleywood. (2023, January 12). Meat & Livestock Australia: Un-Australia January 2023 [Video]. Youtube. https://www.youtube.com/watch?v=nGFuLNNftWw
Australian Lamb. (2024, January 7). The Generation Gap | 2024 Lamb ad [Video]. Youtube. https://www.youtube.com/watch?v=V1e0apyGASc&t=1s
Australia Lamb articles
- Pearson, L. (2017). The new lamb ad gets a “D” for effort, not for diversity. https://www.sbs.com.au/nitv/article/the-new-lamb-ad-gets-a-d-for-effort-not-for-diversity/skg8u5svd
Some will argue it’s the best ad so far, and that's probably true given that there isn't much competition for the title – but it’s rife with cultural stereotypes, and not just of Indigenous Australians; French people eating cheese, stuffy British officers, Germans with beer, Maoris saying "bro", and Chinese people with long beards, traditional garb and a box of fireworks… - Eternity News. (2017). The new lamb ad gets a “D” for effort, not for diversity. https://www.eternitynews.com.au/australia/indigenous-leaders-offended-by-australia-day-lamb-ad/The annual “Australia Day” celebrations already can be a difficult and disturbing time for indigenous people. But a new ad aimed at selling lamb has sparked frustration and dismay, despite its attempt to humorously endorse Australia’s diversity and “inclusivity”.
- Clarke, A. (2016). Here's The Full Script Of That "Offensive" Australia Day Lamb Ad. https://www.buzzfeed.com/allanclarke/heres-the-full-script-of-that-offensive-australia-day-lamb-aEarlier this week BuzzFeed News obtained a copy of a script for Meat and Livestock Australia's latest Australia Day Lamb advertisement, which depicts Aboriginal people partying on a beach with their British colonisers.
Lee Lin Chin 2016
- The Guardian. (2016). The Australia Day lamb ad stirring controversy with 'Operation Boomerang' – video.https://www.theguardian.com/australia-news/video/2016/jan/12/the-australia-day-lamb-ad-stirring-controversy-with-operation-boomerang-videoThe latest Australia Day-themed lamb commercial has been criticised as insensitive to many Indigenous people who consider 26 January a day of anger and mourning. In the ad for Meat and Livestock Australia, the SBS newsreader Lee Lin Chin’s runs ‘Operation Boomerang’, a campaign to bring Australians home from overseas for a lamb roast. It also attracted more than 50 complaints about a scene making fun of vegans