Conformity can be defined as adjusting one's behavior or thinking to match those of other people or a group standard. There are lots of reasons why people conform, including the desire/need to fit in or be accepted by others and maintaining order in ones life. For example, when you go to class, do you sit in a chair like other students or sit in the aisle? Do you face the front of the room like everyone else or do you sit facing the back wall? Why? Well, according to Muzafer Sherif (he was one of the most influential conformity researchers in psychological history), "When the external surroundings lack stabile, orderly reference points, the individuals caught in the ensuing experience of uncertainty mutually contribute to each other a mode of orderliness to establish their own orderly pattern." (Sherif, 1996, pp. xii-xiii; cited in Forsyth, 1995).

The Asch conformity experiments were a series of psychological experiments conducted by Solomon Asch in the 1950s. The experiments revealed the degree to which a person's own opinions are influenced by those of groups. Asch found people were willing to ignore reality and give an incorrect answer in order to conform to the rest of the group.

This article uses Asch's experiment to find out if Trump supporters judged the correct crowd size at his inauguration. 41% incorrectly over estimated the size of the crowd. Although this example of conformity concerns Trump voters, conformity will influence the judgment of all people. Conformity is an equal opportunity cognitive failure.

120 subjects took part in an Asch type experiment, using a material which was suitable for the measurement of indirect influence. The subjects were given the consistent incorrect response of a source which was either a majority or a minority. The results show that direct influence increases when there is a stronger symbolic social pressure.

This article examines 4 of Asch's ideas that have proven to be particularly influential in later efforts to understand social influence in groups: (a) Social interaction depends on individuals' ability to represent others' positions, define themselves as members of the same group, and regulate their behavior in terms of the norms and values of the group; (b) independence is critical to effective group functioning; (c) independence and conformity are not simply mirror images that can be explained in terms of a unitary psychological process; and (d) change of meaning is an important mechanism of social influence.

The article investigates the relationship between age and conformist behavior using a replicated social conformity paradigm of Asch. The social conformity paradigm of Asch was replicated to investigate the relationship between age and conformist behavior. One hundred ten Australian school children and adolescents between 3 and 17 years of age participated in the study. Each participant was placed in the position of being a minority of 1 against a wrong but unanimous majority of 3. The results indicate that conformity decreases with age in perceptually unambiguous tasks.

Solomon Asch is famous for his research in the field of conformity where his well known experiments showed that social pressure can make a person say something that is obviously incorrect.

Town leaders and young people organize the public shaming of a teenage couple for having a “mixed race” relationship.

Sixteen-year-old Bronia was an ethnic Pole serving as a forced laborer in German-occupied Poland. Nineteen-year-old Gerhard Greschok was an ethnic German field hand working on the same farm. After their forbidden “interracial” romance was discovered, local townspeople subjected them to the public humiliation shown in this film. As punishment, Gerhard was sent to the Soviet front, and Bronia to a concentration camp. Bronia’s fate is unknown. Gerhard and his mother are buried in Ścinawa Nyska.